What’s in a name?
We may be a little biased, but we think Fladeboe Advancement is a perfect fit for our new name.
It weaves together a little bit of our history, a lot of our future and a deep desire to help clients “advance” to the next level in their fundraising efforts.
Our rebranding process was born out of two realizations:
“Auctions” reflects only one piece of what we do. Event fundraising has evolved a great deal since our first benefit auction. There is less emphasis on live auctions and more focus on mission-based giving moments (fund-a-needs). We’ve adapted to meet this change and are now a leading expert in this area. Calling ourselves an auction company doesn’t tell our whole story.
Opportunities abound “beyond the event” to engage with donors. Increasing support and maintaining enthusiasm among donors play a huge role in an organization’s sustainability. Yet acquisition and retention statistics reveal nonprofits are often struggling to do an A+ job (or even a C job…) of donor engagement.
We’ve helped hundreds of clients with events. The next logical question was “How might we help them beyond the event?”
Experience and research told us strategic communications and building meaningful relationships are critical for retaining donors and inspiring new supporters. Our donor engagement services – including communications, data analysis and donor survey work — were developed to help nonprofits better understand and connect with donors…and ultimately raise more revenues.
It’s exciting to take this step in our company’s growth. Thank you for being a part of what we are today and what we will be in the future. Our clients are the reason we do what we do — your work inspires us every day. We look forward to being a part of the advancement of your mission.